Maine lobster is more than a product. It’s an industry shaped by generations of history, community, and culinary connection. The challenge was finding new ways to share that story with modern audiences through content that felt informative and engaging. Working with the Maine Lobster Marketing Collaborative, we developed concepts that highlighted every part of the journey, from the working waterfront and industry experts to recipes and local restaurant recommendations. Through social campaigns and educational content, we transformed these stories into engaging digital experiences that brought audiences closer to the world behind Maine lobster.