Trusted
satisfaction.
Client
Mars
Year
2023
MARS wants to raise awareness and familiarity among consumers through connecting their favorite brands back to larger company. In a post-pandemic world, families are still feeling a lack of stability and faith in institutions. As the world is constantly changing, we are positioning MARS as the consistent, trusted family brand. MARS - Trusted satisfaction.
Design and Art Direction: Talia Rosen
WORRY FReE MARS
Our market research shows that food sensitivities and allergies are on the rise. In response, MARS is releasing a Gluten Free, Dairy Free, Nut Free chocolate line to show they listen to consumers and allow everyone to share their love of chocolate. They collaborate with a variety of MARS brands in their 3 sectors — snacking, food & nutrition, and pet food (with the first canine-safe ‘chocolate’ bar) to continue to bring brand awareness to the overarching parent company.
MARS SNACK PACK
Continuing to position MARS as the trusted, family-brand, the inaugural MARS Cares event will be held at the iconic NYC M&M store. Influencers including families, those with food intolerances, and chefs will be invited to package the snack packs to send out to families in need for the holiday season.
