Mac it Better - TINI’s Version
Year
2024
Client
Nestle Carnation
Art Direction + Package Design: Talia Rosen
Photographer: Evan Kalman
What makes Mac and Cheese even better and richer? Carnation Evaporated Milk (plus a kick). And who makes the TikTok viral Mac and Cheese using Carnation? Tini Younger. The perfect partnership was right there.
Nestlé Carnation wanted to do something they’ve never done before. And so we came back with Carnation’s first ever flavor innovation…Carnation Kickin' Jalapeño Flavored Evaporated Milk (Tini’s Version).
And as a nod to Carnation's long history as a staple in Americas' kitchens, as well as Tini's love for cooking iconic family favorites, we leaned into a nostalgic & retro vibe for this photoshoot–with a modern twist.
INFLUENCER CONTENT
@tinekeyounger
85K EMAIL opt-ins
•
+28PPTS in purchase consideration
•
622.2M impressions
•
Sold out in seconds
•
+20ppts millennial increase in favorability
•
85K EMAIL opt-ins • +28PPTS in purchase consideration • 622.2M impressions • Sold out in seconds • +20ppts millennial increase in favorability •
MEDIA COVERAGE
It SOLD OUT IN SECONDS…
SO we came back bigger and better for Year two.
