Mac it Better - TINI’s Version
Client Nestle Carnation
Year 2024
Nestlé Carnation wanted their brand to be known for other iconic recipes during the holiday meal beyond the pie. So we did some research - one of the top baking season recipes that kept popping up? Spicy mac & cheese. And who happened to make the TikTok viral Mac and Cheese using no other than Carnation Evaporated MIlk? Tini Younger. The perfect partnership was right there. And so we came back with Carnation’s first-ever flavor innovation…Carnation Kickin' Jalapeño Flavored Evaporated Milk (Tini’s Version).
And as a nod to Carnation's long history as a staple in Americas' kitchens, as well as Tini's love for cooking iconic family favorites, we leaned into a nostalgic & retro vibe for this photoshoot–with a modern twist.
Art Direction + Package Design: Talia Rosen
Creative Direction: Lindsay Miller; Copywriting: Sierra Christman
Photography: Evan Kalman + Lizzie Brooks
Influencer ContenT
@tinekeyounger
85K EMAIL opt-ins
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+28PPTS in purchase consideration
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622.2M impressions
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Sold out in seconds
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+20ppts millennial increase in favorability
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85K EMAIL opt-ins • +28PPTS in purchase consideration • 622.2M impressions • Sold out in seconds • +20ppts millennial increase in favorability •
MEDIA COVERAGE
It SOLD OUT IN SECONDS… sO we came back bigger and better for Year two.
