Nothing starts the post-match party quite like a keg. But with 104 games in 42 days, following every big moment with a keg of beer isn’t for everyone. So, we crashed beer’s party by giving fans a different kind of buzz for the World Cup.

Introducing the NESCAFÉ Espresso Keg: a limited-edition “keg” designed for the post-game moments when fans gather to relive every goal, near miss, and heartbreak. In partnership with soccer legend Landon Donovan, we brought the concept to life with custom keg packaging, an exclusive media & influencer event, and a series of limited-edition drops.