La lechera x carnation: Señora Season
Client Nestle La Lechera & Carnation
Year 2025
Beloved recipes using Carnation & La Lechera are passed down from generation to generation. And these days, cooking is part of experiencing a whole Señora Era mindset - romanticizing slow living & meaningful rituals. That is why we are introducing baking season as Señora Season: a time we gather with friends and family to recharge. Two household favorites have come together create our Señora Season Set. As a nod to Señoras everywhere known for passing down their beloved family recipes, the set also contains a set of measuring spoons with phrases reminiscent of the “un poquito” and “al gusto” style of measurements. And of course, we had our very own “Señora Mentora” - Cuban American actress Joanna Garcia Swisher - dish out her favorite family recipe and share her tips for a calming señora season.
Art Direction and Package & Product Design: Talia Rosen
Creative Direction: Mike Young
Photography: Beth Fuller; Food Styling: Sheila Jarnes