Two icons are only better together. Enter Selena Gomez and her signature OREO cookies - inspired by her passions and fandom all wrapped up into the tastiest cinnamon chocolate cookie. Tasked with promoting the new flavor, we created a 360 media plan and a PR mailer (but with a twist). Unlike classic PR box sent out to influencers, our mailer also arrived on the doorsteps of the Selenators themselves. And they were obsessed.